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Specialist vs generalist

A B2B sales specialist, not a multi-skill marketplace

Generalist freelance platforms cover every profession, from design to development. BIG does one thing: B2B sales, with dedicated experience scoring.

Specialist category versus generalist category

A generalist platform connects freelancers across every profession, with profiles filled in by the freelancers themselves. It is broad and useful for many needs. BIG makes the opposite choice: focus on B2B sales and score real sales experience. We compare two categories of service, on public facts, with no judgement on the quality of profiles elsewhere.

Specialist vs generalist, on the facts

Public facts: a publicly displayed 10% commission on Malt, 3% on BIG. The rest is about scope and the nature of the evaluation.

Generalist freelance platform
BIG (B2B sales specialist)
Scope of professions
Every profession: tech, design, marketing, sales and more
A single profession: B2B sales
Profile evaluation
Profiles filled in by the freelancer, complemented by client reviews
BIG Score: sales experience scored on 6 weighted criteria
Publicly displayed commission
10% (Malt's publicly displayed commission)
3% on invoiced missions
Matching logic
Keyword and cross-functional category search
Matching on industry, deal size, personas, skills and sales cycle
Positioning
Horizontal multi-skill marketplace
Vertical platform dedicated to sales performance

What specialisation brings

1

One expertise, scored

We do not spread the evaluation across ten professions: we score B2B sales experience on dedicated criteria.

2

Matching that speaks sales

Industry, deal size, personas, sales cycle: matching is built around the vocabulary of B2B sales.

3

A displayed 3% commission

Our commission is 3% on invoiced missions. The model is public and transparent.

4

Proof before promise

The BIG Score surfaces real experience rather than a purely self-declared profile.

When the specialist makes the difference

Complex sales

Long cycles and strategic accounts

When a sale involves several stakeholders and a long cycle, scored experience matters more than profile volume.

Precise need

A targeted persona and industry

Matching on industry and personas avoids manually sifting through dozens of cross-functional profiles.

Proof requirement

You want to objectivise experience

The BIG Score gives a factual read on experience, alongside client reviews.

Verdict: BIG comes out ahead

Compare reps scored on B2B sales

BIG focuses on one profession and scores the real experience of freelance B2B sales reps via the BIG Score, with a 3% commission on invoiced missions.

Explore the offer for companies

Frequently asked questions

Is BIG cheaper than a generalist platform?

Our displayed commission is 3% on invoiced missions. For reference, Malt's publicly displayed commission is 10%. Beyond price, the difference is mostly about specialisation and scoring.

Why pick a specialist over a generalist?

A generalist covers every profession, which is valuable for many needs. For B2B sales, a specialist brings dedicated experience scoring and matching aligned with sales vocabulary.

What exactly is the BIG Score?

A sales-experience score computed on 6 weighted criteria: industry, segment, personas, company size, deal size and skills.